Founder & Chief Architect · Micronetbd

I architect the systems businesses run on.

Founder and chief architect of Micronetbd. For fourteen years I've designed the platforms, built the products, and led the data migrations that close to two hundred companies run on.

Solution architect · Application & product designer · Platform engineer · Data migration lead

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Years building

Companies served

Industries

George Ayub

Founder & Chief Architect

Since 2012 architecting platforms

About

Fourteen years architecting the software that industries like these rarely get.

I founded Micronetbd in 2012 and still architect the work myself. The platforms, the products, and the migrations underneath them.

The firm has delivered for close to two hundred clients across law, food and beverage, consumer goods and cosmetics, agriculture and produce, building products, finance, construction, and government, and has run hundreds of data migrations between systems that were never designed to speak to one another.

The through-line is the same everywhere: get the data honest, design the platform around how the business actually works, then build the product that runs on top of it. That is how the consulting turned into shipped products, and it is why the migrations matter as much as the apps.

Solution architecture Application & product design Enterprise data migration Salesforce ecosystem Legal tech (Litify · Filevine) AI agents Integration & automation

Where I work

One architect, many verticals.

Most of these industries don't get software built by someone who understands both the technology and their business. That's the gap I've spent fourteen years closing.

Legal

Litify & Filevine, intake to settlement

Finance

Operations on Salesforce

Consumer goods & cosmetics

Specright packaging & specs

Agriculture & produce

Traceability & supply data

Building products

Catalog, BOM & compliance

Construction

Project & document workflow

Food & beverage

Spec & supplier management

Government

Secure records & process

Selected work

The kind of problems I get called for.

A sample of representative engagements. Client names withheld here for confidentiality; happy to talk specifics.

Legal · Migration

ProLaw to Litify, without losing a decade of history

Re-architected a personal-injury and workers-comp practice off legacy ProLaw onto Litify. Matters, parties, documents, and financials mapped and moved with a clean cutover.

SQL Server · Salesforce · Litify

Manufacturing · Platform

Specification management for a CPG manufacturer

Stood up Specright so packaging, formulas, and supplier specs live in one source of truth, with the BOM structure the business actually uses.

Specright · Data modeling

Legal · Product

Document sync that lawyers actually trust

Built MatterOrbit to keep Filevine and SharePoint in lockstep with real conflict handling: the integration firms kept asking for and no one had shipped.

Filevine · SharePoint · MatterOrbit

Finance · Salesforce

Finance operations, natively on Salesforce

Designed finance workflows on the Salesforce platform instead of bolted beside it, so revenue operations and case data share one system.

Salesforce · Automation

Legal · AI

An intake agent that works up the case

Created the Workup Agent and theinjury.ai, an AI intake layer that qualifies claimant inquiries and hands clean matters to the firm.

AI agents · Intake

Legal · Automation

Print and mail, handled from the system of record

Built Postrio so Litify firms trigger physical print and mail without leaving the platform. The unglamorous step that quietly breaks case timelines.

Litify · Postrio

In their words

What clients wrote to us.

From CEOs, directors and IT leads across legal, tax, real estate and government.

“

In one conversation I had with George, I felt comfortable that the vision that I had was going to be recreated in the platform that he was developing for me. I would like to have a lifetime partnership so that Micronetbd can continue to create the vision that I have.

Jason Krasno

CEO, Krasno Krasno & Onwudinjo

“

It has been our pleasure to work with Micronetbd and we are very pleased with the outcome given. They were professional and very quick to grasp the complexities of our business needs. The result was exactly as expected, if not even more.

Jim Kanir

CEO, PeachWorks

“

We tried in-house resources and the amount of money and time we wasted was unbelievable, until we brought Micronetbd in as a consultant and they blew us away, still to this day. They've been able to blow every expectation out of the water. Every time they set a deadline, they hit it.

David Choi

CEO, Leverage Companies

“

Micronetbd has been an integral component in improving our contracting process with DocuSign. The team was extremely knowledgeable and helpful. All around great to work with and always willing to go the extra mile!

Kristen Miller

The Council of State Governments

“

The transition to remote staff was extremely challenging, which Micronetbd helped us tremendously with. A lot of tweaking and revisions get done in real time while we are on the call, and that is what makes Micronetbd stand apart from other companies.

Bill Dooner

Director, Taxfirm.com

“

They have extensive knowledge of Salesforce and CPQ. They can get as custom as you want and can solve a wide range of problems. We will continue using Micronetbd for future custom projects. Their pricing is reasonable and their support turnaround was good.

James Prince

Director of IT Infrastructure, Arbinger Institute

What I build

Products, not just projects.

The consulting kept surfacing the same gaps, so I built products to close them. These are the ones in the world today.

MatterOrbit

Two-way document sync between Filevine and SharePoint, with real conflict handling so nothing gets silently overwritten.

matterorbit.com

Workup Agent & theinjury.ai

An AI intake agent that works up case inquiries, paired with a public claimant-facing site that meets people where they start.

theinjury.ai

Postrio

Automated print and mail for Litify firms. The physical-mail step, handled from inside the system of record.

postrio.io

LeadLife · SenderIQ · ServiceDesk+

Native Salesforce apps for lead lifecycle, sending intelligence, and service operations, built on the platform, not bolted beside it.

Native on Salesforce

On stage

Speaking & workshops

Where I've presented on legal transformation, platform strategy, and getting implementations right.

Salesforce Dreamforce

Speaker

On the platform stage at Salesforce's flagship event.

Spec Summit 2026

Session

Presented Implementing Specright the Right Way.

Filevine LEX Summit

Workshop

Runs a hands-on Vinesign template workshop for firms.

Salesforce Silver Consulting Partner SOC 2 Type II Certified Salesforce Sales Cloud Consultant Salesforce Administrator Apex & Visualforce Developer Steelbrick CPQ Certified